| Tool | Best for | Rating | Starting price |
|---|---|---|---|
| Housecall Pro | Best for marketing & customer follow-up | ★★★★½ | Starts around the ~$60–$50s/mo depending on tier |
| Jobber | Best overall for small crews | ★★★★½ | Starts around the ~$50/mo for a solo plan |
New to choosing software? Start with our guide to choosing field-service software, or jump to your trade: HVAC, plumbing, electrical, cleaning.
What reviews & reputation software does
Reviews and reputation software turns your happy customers into a steady stream of 5-star reviews — and does it automatically. For a local service business, your Google rating is often the first thing a prospect sees, and more recent reviews mean more calls. These tools ask for the review at the right moment, point customers to the right place, and help you keep an eye on what people are saying.
What to look for
- Automated review requests. A text or email that goes out right after a job is done captures reviews while the goodwill is fresh.
- Google and Facebook integration. Requests should funnel customers straight to the platforms that actually move the needle.
- Monitoring and response. See new reviews in one place and reply — especially to the occasional bad one.
- Smart timing. The best tools send at the ideal moment and avoid pestering the same customer twice.
- Showcasing. Some can display your best reviews on your own site to build trust.
Who it's for
Any local business that competes on Google — which is nearly all of them — should be collecting reviews on purpose, not by luck. Several field-service platforms include review-request features, so you may already have this in the software you run. The reviews below flag which platforms do reputation well and where a dedicated tool is worth adding.